Viral Marketing- Internet Success
Traditional radio airplay, standard brick and mortar distribution and being signed by a major record label are no longer the only means of getting your music noticed. Thanks to digital distribution and the massive appeal and simple access to the Web, unknown musical talent now has a opening at real success. Additionally the indie performer isn’t stuck with the costs of making an entire compact disc. They could make a single and post it on the Web, gaining immense success from one song.
With a little know how and marketing sensibility any upstart performer or experienced musical act could now achieve success, amazing success in fact on their own. Recently, while a guest on the Sirius Satellite Radio Show The Good Life, I spoke with the host who told me that his two teenage boys get the majority of their music off the Web and never listen to regular radio anymore.
Why? Because they might secure music from acts they wouldn’t be allowed to listen to on traditional radio. They’re tired of the same old artists and singers being played over and over again. “ Most don’t have any skill ; they’re just showpieces.” This isn’t the 1st or the last time I’ve heard that statement from teenagers and adults a prefer.
For the independent musician who wants to reach a broad er market (and you must have a nice product) and receive more exposure for their product on the Web, the first thing you need to do is market, guerrilla market and then market some more. How do you do that? There are many ways that I mention in my book, The Indie Guide to Music, Marketing and Money, but here are a few easy suggestions:
• Join music boards and start in on the discussion. At the end of each of your posts make sure to put who you’re and your web site. Add something to the conversation, don’t spam. Write stimulate ful hints and post them on the boards, etc. If the boards don’t allow tags but they do allow you to post your email address, make sure it is something with your web site at the end. Have a real email address but DON’T use your primary email because it will be spammed. Something prefer mine: raeofhope@jacirae.com
• Create networking at Local performer meetings and songwriter/ performers forums in your region. You might find them on the Internet. The meetings host performers such as yourself who event on a regular basis to discuss the music scene and present their latest creations. It’s furthermore a great place to get the pulse on concert you might join in on and new marketing ideas.
• You know all that annoying spam snail mail you receive with pre-paid postage envelopes inside? Why not save the envelopes and put a little note inside that states since they were kind enough to share their information with you, you’re returning the favor. likewise, with any bill or any correspondence you send out that’s official, include a one sheet or little card that has a blurb about you and your music (watch the weight; you don’t want to add more postage). Ensure to put your web site on whatever material you have.
• Create your own podcast and post it on all the podcast website s.
• Why not send your music to different podcasts. Ask permission 1st. Send them to your website where they can hear a sample or two; and Assuming that they’re receptive to playing your music on their podcast, send it along. Assuming that they use your music in their podcast, you can have gained new fans and sold more CD s.
The the majority important thing you could do is to performance live. Go to Wal-Mart, Starbucks and other Local shops and ask if you could put on a free performance there. Anywhere and any place that will let you play, do! Make sure to have a sign up sheet where individuals could sign up for your newsletter. Then produce a newsletter and send it out once a month at the the majority. This is a form of “Buzz Marketing” likewise known as “Viral Marketing.” At the end of the letter make sure you include your web page of course. Tell your fan base they could pass it along to whoever they want.
This is a profoundly very tiny list of things you may do. The time for the indie musician is now. Take advantage of it!
Jaci Rae’s grit and determination have brought her from an impoverished childhood to a career as an award-winning singer, No. 1 optimum -selling author and entrepreneur who’s toured around the world. Jaci shares her down-to-earth advice as the relationship advisor/expert/dating coach for igniteromance.com, savvymiss.com, lovingyou.com, loveisgreat.com and lsinglescafe.net
She is the author of The Independent Guide to Music, Marketing and Money, as well as Winning Points With The Woman In Your Life One Touchdown At A Time, Shop for a Day with Jaci Rae How to Get Virtually Anything for Free (not published yet) and Collista’s Search for the True Meaning of Christmas (not published yet).