Promoting Your Music Web

Promoting your music Web has never been as easy as it is now. In 2008. And for listeners and bands a prefer, this is incredibly rousing.
Why is music promotion easier now for the average performer, performer and songwriter? Why was it hard before?
There are two key reasons why music promotion was hard before.
1st ly, music production and distribution was largely the domain of five large record businesses.
Between them they controlled a catalogue of some 3.5 millions songs (2004). This catalogue of songs took over seven decades to compile. And they were only growing their catalogue by a negligible 36,000 or so albums each year.
Secondly, their power was based on controlling an offline based, bricks and mortar music industry where listeners purchased expensive compact disc ’s from record shops.
How easy do you think it was to get your songs noticed, produced blockbuster-marketed in those times?
Why is it easier now?
Mark Vidler, of Go Home Productions in the United Kingdom (UK), summarizes the rewards of the new music environment.
“You do not need a distributor, because your distribution is the Web. You do not need a record label, because it is your bedroom, and you do not need a recording studio, because that’s your PC. You do it all yourself.
In just 37 words, a performer has just told you what things have change d.
Web marketing pioneer, Mark Joyner, observes on his easy ology blog that “You do not need a label. You do not need an agent. You do not even need a very large budget. Some individuals do this on a zero-dollar ad budget.
In just 27 words, a marketing maven has given you three success secrets for promoting your music Web.
Let us put the experts aside for a second and bring it back to you, the songwriter, the performer, looking to make music to share with listeners.
In the beginning when you’re holding down a day job, scores and 100’s of listeners will make you feel famous.
When you’ve played to 100’s then you will want to performance to thousands of listeners. When thousands have viewed your videos or downloaded your music, then it will feel normal to shoot for millions of video views, downloads and sales.
And you know what? In the Web age, going for millions of listeners is just that: normal.
Let us look at just one specific Web development that underlines the new normal.
MySpace.com started in February 1999. In February 2008, MySpace.com has performer profiles numbering 13.4 millions. Musicians typically register for three profiles so 13.4 million profiles actually represents around 4.45 millions performers and bands.
That’s quite several.
Each profile offers their visitor an average three songs to listen to. Which means that on MySpace.com alone, there are about 13.4 million songs posted.
That’s 13.4 million songs.
Did you notice what just happened? In nine years (less than one decade) MySpace.com has compiled more songs faster than the record businesses.
Virtually four times more songs seven times faster!
What a record company nightmare. Worse, this is only one Web site that’s buried them. What about all the other music website s?
iTunes for example, are up to a million paid music downloads. Daily.
Has the game change d or has the game change d?
Has promoting your music Web just got easier or has it just got easier?