Optimize Your Country Music Website – Look Prefer A Pro
In this day and age, a country music performer who doesn’t have their own Web site is missing a necessary business tool. A Web site offers information about you, a way to sell your compact discs and merchandise, a way to connect with your listeners, and a way to connect with potential business partners. When designed properly, a Web site makes you look prefer a pro and is an amazing tool in help ing you achieve your goals. When designed badly, the website may be driving away potential listeners and business opportunities.
I research every performer that goes into my Web site, the International Country Music Database, so I have been to many country music performer websites over the final few years. Some have been exceptionally well-developed while others have been, to be honest, nightmares.
Indecipherable navigation, slow-loading graphics, and lack of contact information make it extremely c club enging to get the information I need. Because I need the information, I try harder than the average surfer to figure out a website. Most individuals probably just leave, never to return.
The goal of your website should be to offer your visitors with what they’re looking for. You want them to spend time on your website because they have found the information they’re looking for and find it useful, not because they can’t find it.
In order to attract visitors to and keep visitors on your website, you need the following:
* A professional look – I’m not saying this has to be boring or designed by a high-priced expert. What I’m saying is that it can’t look prefer you just threw it together in a day. additionally, avoid cutesy animations and graphics. You want the website to express who you are, but you additionally want it to indicate you’re a pro (even if you’re just starting out!).
* Easy /intuitive navigation – If I can’t figure out how to get to other pages on your website, how will I learn more about you?
* Clean design – Make it easy for me to read the text that you’ve on your website. Use colors that contrast well (black on white, for example). If I want to know about you, I need to be able to read what’s been written!
* Easy access to the information I’m looking for – This ties in with navigation, but is additionally about what information you include on your website. What are your listeners or potential business partners looking to get from your website? That should drive what information goes on your website.
The above points are beginning standards for creating a professional country music Web site. Do not forget, you want to look prefer a pro and let individuals know you’re serious about your career. For more tips on how to create your website, see the next article in this series, Optimize Your Country Music Web site : Part 2 – What to Include.