Music – The Unseen Marketing Force

Have you ever pondered music? I do not mean thinking about the notes or the beat or the even the instrumentation. I mean have you pondered it?

To ponder: to weigh carefully in the mind; consider thoughtfully: He pondered his next words thoroughly.

Think about what music is. It’s intangible. It’s really indefinable. It has no shape, yet it shapes thoughts. It has no function of its own, yet somehow endorses us function

Music has the power to stir feelings…

…And of its own accord cannot fulfill any of them. It isn’t necessary to perform our daily duties, but how a lot of places of business do you find with no music. I certainly don’t remember a lot of. Music cannot comb your hair, brush your teeth, or tie your shoes, but it can ease you through those mundane tasks and make you forget about the time.

You do not need words to enjoy music. You do not need status. You do not even need people around. It isn’t poured from a bottle, shaken from a cannister, or even dolloped from a 5 gallon bucket. Still; it can be as refreshing as champagne, spicy as cayenne, and rich and decadent as gold ring homemade vanilla ice cream. (you Texans will really know what I mean by that final reference)

Music appeals to fewer than our five senses, but it also appeals to more than our senses. When you study musical structure, it makes perfect logical sense. But when you try to explain why it “moved” you, unusually frequently you can’t quite convey it satisfactorily.

It wasn’t because it smelled, tasted, felt, sounded, or looked so nice. It was what it did to your cerebral cortex. Or may be it hit you in the “gut”, but it did not actually hit you, and it wasn’t actually your “gut”. See what I mean? You cannot put your finger on it. In fact you cannot touch it at all. You just know. You know?

Why in the world am I going on and on about music? Thanks for asking.

Music is a form of creative copy, too. It is an al the majority best way to ingrain an idea into the minds of your target market. Because in the absence of exception there has always been this common chord. ( like my musical metaphor?) people love music! No surprise… It is extremely versatile, dependable, believable, and yet inexplicable.

I am also a songwriter. I take the same octave countless other artists use and establish my little piece of semi-immortality to satisfy…what? Me? an listeners? A paycheck? All of the above? None of the above? The answer is yes to all the questions. I’ve written tunes for each of those purposes. And each one was satisfying in its own way because each one involved the intangible little friend of mine. Music. I am not sure why I am so moved by this unseen companion, but I do know this:

Music is a gift from God. It, and your thoughts, may never be stolen from you, forced out of you, or driven away from you…as long as you want it; you have got it. How incredible is such a gift. Yeah, we may live in the absence of music, but

It would not be nearly as joyous an existence.

To your musical satisfaction…