Marketing Your Music – The Web Live Show Factor
For a few years now I have embraced the changes and the new social media tools that the Web has offer d to elevate music marketing techniques. Not withstanding the undeniable like MySpace, YouTube, Imeem, Revver, FaceBook and so on, one of the the majority vital forms of marketing I train is the Web live performance.
For me, it started with Stickam.com. This is a website where you can open an account and stream live video feeds right from your PC and laptop. Just plus in a Web cam and have DSL or better connection to the Internet and you’re nice to go.
But something I did a few years ago has become a staple in my music marketing teachings. I did a test back in 2004 and just opened a profile on Stickam and started to just randomly performance guitar and sing covers. Within a few weeks, I had around 200 companions and listeners. And just to think, I was not even significant about it.
Funny thing is that even though I have been preaching this, many are slow to get on it. I am thinking because there may be a fear factor that some don’t sound as nice live as they do recorded. Or perhaps they just may be a solo musician and not have tracks to sing to. Either way, it’s a HUGE mistake if you are an musician and don’t do live streaming events.
An additional exceptional thing about the streaming live portals like Stickam, Ustream, BlogTV (all dot coms) is that you’ve the ability to embed the live streaming video player on your own web site ; even other social web sites like MySpace and the others.
And even as a random act of opportunity a profile and starting to play, while you’re streaming live, people click in and out of your show to see what you’re all about. This is better than playing at a coffee house or patio Club. Plus, it’s in the comfort of your space.
Yet another particularly cool factor about live streaming shows is that you get to interact with your fan base live in a chat room. I have help ed a lot of though this process and all have been blown away at the fact that they may chat with their fans between singing tunes.
This is additionally an extremely cool way to get new kinds of music exposed to the public. might you imagine that you play upright bass, your friend plays the kazoo and your other friend plays a mandolin? Just by the shear uniqueness, people will stop by and listen. Hopefully you do not suck. It is an open forum of occasion so take it!
To me that is the most vital thing about blowing up and marinating your fan base. Today’s marketing had jumped into hyper relationship building. That fact that you may chat with your listeners means that you get to reach out.
At the end of the day it’s sociology before technology. In this case, technology is endorse ing access sociology. Oh yea, it’s all for free too!