How To Encourage A Concert The Creative Way
Do not know how to encourage a performance? Well that’s probably not unusual because there really is not one method you may use for each performance or event. Concert promoters make a fortune doing this for a living so certainly you can’t expect my humble little price of the Web to be able to tell all, but I may offer some tips and ideas.
I used to encourage seminars, not really concert but when I help ed a companions performer get some publicity and promotion it seemed to work. I got some new tips from a book and they seemed to help to.
First – consider who your target listeners is. What other concert / concert / gatherings would they go to? we gave out flyers at other concert in the area where other bands in the same musical style played. Hence our target listeners was there and an easy target. One of the bands even announced our performance for us at the end of the set.
Second – flyers. Okay, I should have made this the 1st point – I was just testing you!. Try to put them up / hand them out where your target listeners will see them (take a hint from the 1st tip) and make sure you do not just litter the place and aren’t posting them anywhere illegal. Make sure they will stand out, so colour is nice, but expensive. You will be able to get many more leaflets / flyers out there if you buy black and white. It may be an idea to go to the regional college and see if you may get a graphic design student to design a leaflet for you in ex change for free tickets.
Thirdly – get on the web. MySpace.com has a wonderful music section, and it can’t hurt to encourage your performance here. may be link to a Youtube video of your performer playing, or put clips from your final performance if you’ve a video of the event.
Fourthly – most regional papers have a what’s on drive or gatherings page. Make sure you’ve a listing here which is frequently free. Is your performance newsworthy in any way? Try contacting the paper to see Assuming that the y will do a write up. Are you playing for a charity or worthy event? Are there any unusual circumstances around the gig? On a slow news day the paper may just get your photo in the paper and give a small write up. Try getting a free mention on the radio as well.
Fifth – Alice Copper was played in London. To encourage the performance he had a large truck drive around with an advertising board on the back. The truck “happened” to break down right in the middle of London, and caused traffic jams that made the news. individuals in the United Kingdom (UK) saw a large picture of Alice Cooper right on there TV screen, and soon everybody knew Alice was playing a performance in the United Kingdom (UK). Now, I do not suggest you do this, but be creative. What about putting stickers promoting your get together on coins, pasting flyers to your vehicle and leaving it parked in a busy car park where lots of individuals will see it. Try putting stickers on any mail you send out – you’d probably be surprised how many pairs of hands that mail goes through!
I think that’s enough for know to wet your appetite. As a final thought, consider your budget. It is particularly easy to spend many money promoting a performance if you do not know how. I have learned from some of my mistakes which is why I bought the book – I try to learn from other individuals ’s mistakes these days.
If you really want to know how to encourage a performance and get the full range of techniques I suggest taking a look at the book as well.