How To Encourage A Concert The Creative Way

Don’t know how to  promote  a performance? Well that is probably not unusual because there really is not one method you could use for each performance or event. Concert  promoters make a fortune doing this for a living so certainly you can’t expect my humble little price of the Internet to be able to tell all, but I could offer some suggestions and ideas.

I used to  encourage  seminars, not really concert but when I help ed a friends band get some publicity and promotion it seemed to work. I got some new ideas from a book and they seemed to help to.

First – think about who your target audiences is. What other concert / concert / gatherings would they go to? we gave out flyers at other concert in the area where other bands in the same musical style played. Hence our target audiences was there and an simple target. One of the bands even announced our performance for us at the end of the  set.

Second – flyers. Okay, I ought to have made this the first point – I has been just testing you!. Try to put them up / hand them out where your target audiences will see them (take a hint from the first tip) and make sure you don’t just litter the place and aren’t posting them anywhere illegal. Make sure they will stand out, so colour is good, but expensive. You’ll be able to get a lot of more leaflets / flyers out there if you buy black and white. It may be an idea to go to the Local college and see if you may get a graphic design student to design a leaflet for you in ex change for free tickets.

Thirdly - get on the web. MySpace has a excellent music section, and it cannot hurt to  promote  your concert here. may be link to a Youtube video of your band playing, or put clips from your last performance if you’ve a video of the event.

Fourthly – the majority Local papers have a what’s on  persuade or gatherings page. Make sure you have a listing here which is oftentimes free. Is your performance newsworthy in any way? Try contacting the paper to see Assuming that they will do a write up. Are you playing for a charity or worthy event? Are there any unusual circumstances around the gig? On a slow news day the paper may just get your photo in the paper and give a small write up. Try getting a free mention on the radio as well.

Fifth – Alice Copper has been played in London. To  promote  the show he had a ample truck drive around with an advertising board on the back. The truck “happened” to break down right in the middle of London, and caused traffic jams that made the news. individuals in the United Kingdom saw a ample picture of Alice Cooper right on there television screen, and soon everybody knew Alice has been playing a performance in the United Kingdom. At this point, I do not suggest you do this, but be creative. What about putting stickers promoting your event on coins, pasting flyers to your vehicle and leaving it parked in a busy car park where lots of individuals will see it. Try putting stickers on any mail you send out – you’d might be surprised how many pairs of hands that mail goes through!

I think that is enough for know to wet your appetite. As a  final thought, think about your budget. It is substantially easy to invest a lot of money promoting a concert if you don’t know how. I have learned from some of my mistakes which is why I bought the book – I try to learn from other people’s mistakes these days.

If you really want to know how to  encourage  a performance and get the full range of techniques I suggest taking a look at the book as well.