How To Encourage A Concert: A Few Tips
Please accept the information below as a drive offer ing tips for publicizing a performance and encourage maximum attendance and success!
Some of the recommendations may not be appropriate for your kind of performance. While some of the concepts may be apparent, others may be new but worthy of a try.
I will cover the aspects of flyer/poster performance promotion and several tips for media promotion. 1st ly, the single most important thing when you want to encourage a performance is to start delegating duties and make sure help ers know what’s expected of them.
So let’s start!
Flyers and Posters – It is important to have a well designed, eye-catching flyer or poster. It will show individuals that the performance deserves their anticipation, time and money. The performer’s management may offer you with some flyers or posters to start with.
If you prefer to create your own flyer or poster, you should find a graphics professional or pronting company willing to donate services in ex change for advertising.
If it is the 1st time the performer is coming to your town or city be sure to include a testimonial on the flyer or poster. A flyer that easy advertises an performer or a performer will mean little to a person who has never heard of them!
Assign volunteers to post the flyers in places prefer ly to attract the most attention. Try grocery stores, regional chamber of Commerce offices, Art Councils or other communities, malls, shoping plazas, music stores, book stores, galleries and other popular gathering spots where flyers are displayed routinely but be sure to ask for permission before posting.
Do not forget to post the flyers or posters to the performance location itself! Try to hang posters as close to the average eye level as possible.
[Media and other sources of publicity] List the performance in community calendars, Newspaper, Magazines or radio and TV stations if possible. Radio and TV stations may be willing to anounce gatherings for free.
Be sure to notice them many weeks in advance. In the listing include the date of the performance, time, location, ticket price, ticket outlets, sponsors of course and phone numbers for information.
Ask promotional material from the performer’s managements prefer interviews, video clips, song samples, photographs etc. Try to deliver the material to the media along with the news release anouncing the performance.
Make sure you follow up by phone. Ask from the management to arrange an interview with the artist(s) if possible. Discuss other possibilities.
offer performer’s promo material (if available) to radio stations prefer ly to air it. encourage them to performance it frequently just a week or two before the performance. Have volunteers and companions telephone the stations and request more!
If you’re using an answering machine make a recording using sound clips from the artist. Advertise the phone numbers available to call in newspapaer or on the radio. Include a short message in the recordings detailing performance info.
When you’re Web, subscribe to any music-related newsgroups or bulletin boards. Post messages about your anticipation, plans and later, show specific information! Of course if you own a website, consider creating a special area to advertise the performance with a hot-link to the performer’s home page (if any).
Ask from the media to co-sponsor (sharing in work or re Venue s) or to endorse the performance for publicity purposes. Assuming that the y say ‘YES’ then make sure you include a ‘..co-sponsored by..’ message in the flyers and other promotional material.