How To Encourage A Concert: A Few Tips
Please accept the information below as a guide offer ing ideas for publicizing a concert and encourage maximum attendance and success!
Some of the recommendations can not be appropriate for your kind of performance. While some of the concepts may be obvious, others may be new but worthy of a try.
I will cover the facets of flyer/poster performance promotion and a few suggestions for media promotion. 1st ly, the single most important thing when you want to encourage a performance is to start delegating duties and make sure stimulate ers know what’s expected of them.
So let’s start!
Flyers and Posters - It’s important to have a well designed, eye-catching flyer or poster. It’ll show people that the concert deserves their anticipation, time and resources. The artist’s management may offer you with some flyers or posters to start with.
If you prefer to produce your own flyer or poster, you ought to find a graphics professional or pronting company willing to give services in ex change for advertising.
If it is the first time the artist is coming to your town or city be sure to include a testimonial on the flyer or poster. A flyer that simple advertises an artist or a performer will mean nothing to someone who has never heard of them!
Assign volunteers to post the flyers in places like ly to attract the most attention. Try grocery stores, Local chamber of Commerce offices, Art Councils or other communities, malls, shoping plazas, music stores, book stores, galleries and other popular gathering spots where flyers are displayed routinely but be sure to ask for permission before posting.
Do not forget to post the flyers or posters to the performance location itself! Try to hang posters as close to the average eye level as possible.
[Media and other sources of publicity] List the concert in community calendars, Newspaper, Magazines or radio and television stations if possible. Radio and television stations can be willing to anounce get togethers for free.
Be sure to notice them a lot of weeks in advance. In the listing include the date of the performance, time, location, ticket price, ticket outlets, sponsors of course and phone numbers for information.
Ask promotional material from the musician’s managements like interviews, video clips, song samples, photographs etc. Try to deliver the material to the media along with the news release anouncing the concert.
Make sure you follow up by phone. Ask from the management to arrange an interview with the artist(s) if possible. Discuss other possibilities.
provide artist’s promo material (if available) to radio stations prefer ly to air it. encourage them to play it oftentimes only a week or two before the performance. Have volunteers and friends telephone the stations and request more!
If you are using an answering machine make a recording using sound clips from the artist. Advertise the phone numbers available to call in newspapaer or on the radio. Include a short message in the recordings detailing concert info.
When you are Online, subscribe to any music-related newsgroups or bulletin boards. Post messages about your anticipation, plans and later, show specific information! Of course if you own a web site, contemplate creating a special area to advertise the concert with a hot-link to the musician’s home page (if any).
Ask from the media to co-sponsor (sharing in work or re Venues) or to endorse the performance for publicity purposes. If they say ‘YES’ then make sure you include a ‘..co-sponsored by..’ message in the flyers and other promotional material.