Concert Promotions – The Big Dream

Concert promotion is an integral part of the music industry. Concert  promoters are the individuals that get the performers scheduled to perform at a Venue. Concert promotion is not to be taken lightly or entered into in the absence of sufficient backing in terms of finances and experience. Some individuals dream all their lives about putting on a wonderful get together featuring top skill. Concert promotion is a demanding career that requires serious attention to detail. In order to be an effective and successful performance  promoter, a high level of organization is necessary.
Concert promotions are typically a 5 % net margin business. Not exactly a sexy bottom line. Concert promotion is a risky and low-margin business. In Q2 07 — traditionally, the spring and summer are the strongest for the performance business — Live Nation squeaked out operating income of $36 million on sales of $1 billion. Concert promotion is a particularly ugly business. Everybody seems to jump on the  promoter for everything.
The final individuals who catch the heat are the performers, although many times the problems surfacing at a scheduled performance may be laid at their feet. But the bottom line is there would be no performance in the absence of the performers. So what’s the chance that the performers are going to be held responsible. Now while it was n’t a performance per se, the performance during the infamous super bowl half time show by Janet Jackson when there was the costume problem, the crap that flew because of that was laid at the feet of the performer s. I individual ly think it did little but enhance Miss Jackson’s appeal and give her career a little kick in the pants.
Whichever way you look at it, budding young performance  promoter hopefuls are going to have a tough time breaking into the large time. But there is plenty of chance for a young aggressive business type to work on a regional level and hone his or her skill. It is a fact that individuals love music. And music of all categories. As proof of that I offer up the fact that in our regional area, every year there is a large Accordion festival. Yes I said, Accordion. And it draws scores of listeners. And I’m not talking about 40 listeners sitting on a couple of benches. individuals come from all over the country to perform at the performance. And on top of that, music buffs from all over the country travel here to attend the festival. Go figure. Next time you see a person eating a bratwurst……who knows, they may be a large accordion fan.
Concert Promotions is a fascinating business and has a evidently magical lure to many individuals, but it is a particularly tough road to travel. There are many other jobs or careers that offer better chances of success, but the cachet connected with the music industry is just too strong for many to resist.